Google Business Profile Checklist for AI Search
Your Google Business Profile is one of the main public sources of facts about a local business on Google. Google's AI features draw on Google's own data, so an incomplete profile is a missed opportunity.
- Claim and verify the profile at business.google.com
- Pick the most accurate primary category, plus relevant secondary ones
- Use your real business name (no keyword stuffing; it violates Google's guidelines)
- Add hours, including holiday hours
- List each service with a short description
- Set your service area if you travel to customers
- Upload real photos of your work, team and location
- Post updates occasionally
- Reply to every review, positive or negative
- Make sure name, address and phone match your website exactly